Innovation in economic models

Pascal Jarry is a speaker, trainer and coach who runs Solid Creativity, a consultancy firm for innovation techniques and creativity methods based in Bordeaux. A specialist in the ASIT method (Advanced Systematic Inventive Thinking), Solid Creativity today offers a range dedicated to innovation in business models: ASIT-BIM (ASIT for Business Innovation Model).

After a career of around twenty years in videogames and the management of creative teams “in three languages over three continents”, Pascal Jarry discovered the ASIT method in 2002. Derived from the TRIZ theory created in the USSR in the 1950s, the ASIT method was developed by Dr Roni Horowitz in the late 1990s.

The ASIT method (Advanced Systematic Inventive Thinking), interpreted by Solid Creativity as “creative resolution” and “innovative design”, offers tools which enable you to envisage solutions or innovations which do not naturally come to mind. It is based on a structured method of creativity with a beginning, a middle and an end.

Pascal Jarry proposes the ASIT-BIM method which is the result of a combination of the ASIT method andthe Business Model Generation book written by Alexander Osterwalder and Yves Pigneur in 2011. With his team of ten or so independent consultants, Pascal Jarry trains and advises businesses on the themes of management of creative teams, convergent creativity techniques and monitoring of innovative projects. Their clients range from SMEs to large groups in France and abroad.

“50% of the innovations in the world are business model innovations: Uber, Sarenza, AMAP… Customers need innovation to stand up to the competition or simply to exist in very competitive markets. We offer them advice in setting innovative targets and support in achieving them,” explained Pascal Jarry. During the 2018 RETIS winter seminar, he will present the results of his personal approach of offering VSIs and SMEs the opportunity to “innovate their business models, simpler and just as effective as product innovations” and will also intervene in relation to “the need for business model innovation and the means to do so”. Website: www.solidcreativity.com