Strategic marketing and innovation training

ESTIA Entreprendre is holding training on Thursday 09 February 2017 at the Izarbel Technology Park. On the programme: how to build a pertinent marketing and sales strategy.

The ‘Strategic Marketing and Innovation’ module will allow project leaders to understand their market, define their positioning, and segment and target their customer base. 

With the aim of developing a pertinent marketing and sales strategy, this one-day training session will give entrepreneurs the opportunity to work on their competitive strengths and understand the specifics of innovative markets.

The training will be led by Eric Barquissau – digital marketing expert and project coordinator at ESTIA Entreprendre – and will take place at the Izarbel Technology Park (ESTIA 2 building) on Thursday 09 February 2017.

About the 'Managing an Innovative Company' programme

The ‘Managing an Innovative Company’ training provides the opportunity, through twelve one- or two-day modules, to explore all aspects of innovative entrepreneurship, from defining your strategy and business model to the operational implementation of the project and the creation of a business plan. Run twice a year, the six-month programme is open to all creators and managers of innovative technology companies.