The Coleen brand launched from the Technocité

The luxury city bikes designed at Technocité by Audrey Lefort and Thibault Halm are available with electric assistance and will be on sale this summer.

In April 2017 Audrey Lefort and Thibault Halm set up a workshop on the Technocité site to develop their project. They are now launching Coleen, their brand of luxury city bikes. Two models, named Héritage and Marinière, have been presented. These bikes with their minimalist design are intended for urban use and will soon be available in an e-bike version.

Assembled on Technocité Technology Park and featuring in particular carbon fibre frames made by a local firm, the Coleen are inspired by the design of old-fashioned bikes with hints of the pedestrian hobby-horse invented in Avenue de Montaigne in Paris in 1861 and Jean Prouvé's 1941 workers' bike.

With a press campaign that began in February, the Coleen brand has been officially launched and the firm hopes to be selling its bikes by next July. The Héritage and Marinière are the models presented for this first press campaign, but limited editions with input from designers and artists have also been announced. The whole range of Coleen bikes will be available with electric assistance.

3,034,000 bikes were sold in France in 2016 (25% of them made in France), including 134,000 e-bikes. These figures are rising and Coleen is counting on the quality construction and original design of its product to win over fans of chic urban cycling. The Coleen bikes will be sold on the brand's own website and in shops specialising in rare products and high-end bike stores.

Website: www.coleen-france.com