From February to April, five free training workshops are being offered by the Communauté Pays Basque, at the business incubators of Lanazia at Ascain, Arkinova at Anglet, Technocité in Bayonne, Habia in Itxassou and Créaluz in Saint-Jean-de-Luz.

Training workshops and conferences organised by the Communauté Pays Basque are free and are aimed at entrepreneurs located in the dozen or so business incubators in the region. Prior registration is required with the incubator manager via Eventbrite. This training and these conferences are held at the incubator and are likely to be organised as a video conference depending on how social distancing measures evolve.

• Inbound marketing and Growth Hacking

This workshop will be held on Tuesday 9 February from 9 am to 5.30 pm at the Lanazia business incubator in Ascain, and will be led by Adrien de Lamazière from the agency webmarketing-school. On the programme: how to roll out an Inbound Marketing strategy and a Growth process to increase turnover.
For information and to register: www.eventbrite.fr/e/billets-inbound-marketing-et-growth-hacking-137440579473

• Awareness-raising and acculturation of entrepreneurs to resilience

The Arkinova Business Generator in Anglet will host Guillaume Michel from the association Du vert dans les rouages on Tuesday 23 February from 10 am to 12.30. He will lead this conference-workshop on the theme of awareness-raising and acculturation for entrepreneurs towards resilience and the ecological transition by putting the human back at the heart of the approach.
For information and to register: www.eventbrite.fr/e/billets-sensibilisation-et-acculturation-des-entrepreneurs-a-la-resilience-138464871157

• Commercial Practices and Sales Techniques

Led by Fabien Vancoille from the Bras droit des dirigeants network, this workshop is intended to structure a commercial approach and improve the presentation of products or services. This training will be held at the Technocité business incubator in Bayonne on Tuesday 9 March from 9 am to 12.30.
For information and to register: www.eventbrite.fr/e/billets-pratiques-commerciales-et-techniques-de-vente-138569927383

• Optimising the natural SEO referencing of your internal website

Adrien de Lamazière from the agency webmarketing-school will show you all the actions and tools you need to achieve a high position in Google and gain more quality traffic for free. This training will be held on Tuesday 06 April from 9 am to 5.30 pm at the Habia business incubator at Itxassou.
For information and to register: https://www.eventbrite.fr/e/billets-optimisez-le-referencement-naturel-seo-de-votre-site-internet-138457232309

• [ Master Class ] – Is your model resilient?

This conference, led by Guillaume Michel from the association Du vert dans les rouages will show why resilience is a global concept and which approaches can help integrate it into an economic model. The Créaluz business incubator at Saint-Jean-de-Luz will host this ‘master class’ conference on Tuesday 27 April from 9 am to 3.30 pm.
For information and to register: www.eventbrite.fr/e/billets-master-class-votre-modele-est-il-resilient-138469248249