Business incubators in the French Basque Country: training sessions in September

The Communauté Pays Basque is offering three training workshops to be held in the business incubators of Créaluz in Saint-Jean-de-Luz, Habia in Itxassou and Lanazia in Ascain. Market research, communication and marketing are the menu for these free training sessions.

The conferences and training workshops organised by the Communauté Pays Basque are free of charge and are aimed at entrepreneurs who are affiliated with the dozen or so business incubators operating within the French Greater Basque Country. Prior registration is needed to attend these training sessions and conferences held on the business incubator sites. Sign up with the manager of the business incubator in question and with Boris Epiard (b.epiardcommunaute-paysbasque.fr). Please note that these sessions may be rescheduled or held via videoconference given the changing Covid-19 social distancing rules. 

• Tips and tricks to study and monitor your market closely

Tuesday 8^th September from 9 am to midday at the Créaluz business incubator in Saint-Jean-de-Luz. Hosted by Stéphanie Labé from the Alaaska communications agency, this workshop gives an overview of the “customer insight” methods to carry out market research and monitor markets.
Programme and registration: https://www.eventbrite.fr/e/billets-astuces-et-methodes-pour-bien-etudier-et-surveiller-son-marche-98248033513 

• How to communicate through media

Tuesday 15^th September from 9 am to midday at the Habia business incubator in Itxassou. Cyril Pitois from the Vox Presse communications agency will present the tools and best practices to adopt to communicate effectively with the media.
Programme and registration: https://www.eventbrite.fr/e/billets-comment-communiquer-dans-les-medias-99997288582 

• Step into your customers’ shoes to define your value proposition

Tuesday 22^nd September from 9 am to midday at the Lanazia business incubator in Ascain. This workshop aims to define each target “persona” within a company more clearly. Stéphanie Labé from the Alaaska communications agency will also give a list of additional customer insight methods to improve the best practices for participants.
Programme and registration: https://www.eventbrite.fr/e/billets-entrer-dans-la-peau-de-vos-clients-pour-definir-votre-proposition-de-valeur-112479098010